Tuesday, February 22, 2022

Why Does Marketing Matter to Healthcare?

Meta Description: “Digital” and” healthcare” are two words that go hand in hand. For healthcare brands, success in this era means going online.

Reaching prospective patients anywhere in the world, whenever you like!

While this concept may have sounded impossible in the past, the world has turned into a technology hub and made it possible. Long gone are the days when healthcare practices had to rely on word of mouth to advertise their services.

Today, a majority of these brands have gone digital. They market their treatment services online and showcase why they should be the healthcare providers of choice.

Those who can’t market internally enlist the help of healthcare marketing companies. Either way, they make marketing a priority.

So why is marketing in healthcare so important? Let’s dig in!

What is Healthcare Marketing?

This is the practice of leveraging online and traditional avenues to pass the information on healthcare.

While there are still brands that are marketing traditionally, most rely on digital marketing to turn qualified leads into patients and eventually grow their practice. Healthcare marketing involves representing a practice the same way as you would a business.

Business Plan Schedule Written on the Notebook

Why Does Healthcare Marketing Matter?

Healthcare marketing is important because of the following reasons:

Offers unlimited access to healthcare information
There’s always a constant need for information when it comes to health services. Consumers are searching for information on products and providers that will help in maintaining their well-being.

By marketing, healthcare providers will make information available for consumers when they need it.

They can read reviews, find information on specific healthcare practices and even consult with professionals online.

Using a single click, all of this is possible! This automatically makes it easy for consumers to access health information, and ultimately motivates them to choose healthcare brands based on personal needs and preferences.

Puts the healthcare provider a notch above their competition
There are many healthcare brands and practitioners that are yet to embrace the digital wave. By using different digital media strategies, healthcare brands can reach out to their patients faster, and communicate their services on a worldwide platform.

This way, brands will indulge in impactful, targeted marketing and maintain a loyal following.

Remember, a brand’s capability in reaching out to its target audience and providing relevant information is also one of the best ways to win them over.

Prevents misinformation
Unlike healthcare practices that were all about passing information using word of mouth, digital marketing refutes wrong information.

Where word of mouth may change from person to person, information passed through digital marketing will always remain the same.

This helps patients make better-informed decisions. As patients become more informed, they equally form a better relationship with their healthcare providers.


There you go! Several reasons why your healthcare brand should adopt a diverse marketing practice.

It’s not only beneficial for bringing in the leads but it also makes the brand more competitive. Needless to say, healthcare marketing will serve your needs while meeting patients at their point of need.

What are Enamel Badges and How Should You Wear Them?

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If you’re reading this, you’re probably the type that notices trends and have found that enamel badges are becoming a lot popular these days. While they’ve been around for a long time, they only recently began to receive more attention and quite frankly, a lot of people still don’t know what they are.
So, what are enamel badges? Are they any different from lapel pins or enamel pins? How and when should I wear them? Can I have them custom made? What are the types that exist? These are some of the questions many people have about enamel badges and in this article, we’ll be answering some of these questions. Visit https://www.pinterest.com/ to find men’s lapel designs.

What are Enamel Badges?

Before anything else, let us just clear any confusion. There’s really no difference between enamel badges and pins and lapel pins; they are all the same. The term you get used to is most probably dependent on what part of the world you’re in.
For instance, in Australia, it is mostly known as a badge while in the US, it is mostly referred to as pins. In this article, we’ll be using these terms interchangeably. With that out of the way, let’s look at what they really are, regardless of what you may call them.
Enamel badges are simply metal clothing accessories that are worn for a variety of purposes. They can be worn to show off one’s creativity and fashion style, express a brand’s purpose or show affiliation to a country, team, or organization.
Some people wear cheesy badges which often come in handy as ice breakers when meeting new people while some are content if all it does is make people smile. You can now see how there’s really no limit to what enamel badges can be worn for.

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They are metal badges layered with some kind of decorative enamel. They can be made from different metals including iron, steel, brass, aluminum, copper, or even gold. These pins are polished smooth with a recessed area left for the design which is done using different types of enamel.
There exist different designs, so, there shouldn’t be any hassle finding one that suits your style, personality, or purpose. Of course, if you can’t find one that fits exactly what you want, you can always have it custom-made. You can take a look at enamel badges-Ebadges to learn more.

Types of Enamel Badges

There are different types that people can choose from, however, these pins fall under two main categories. They are hard and soft enamel.



These pins require a lot of work to make them look smooth and flush. Requiring a mold before production begins, they are made through a traditional high-temperature firing process. Hard enamel pins are usually custom-made by people or organizations going for simplicity and durability.
We say “simplicity” because it is sometimes impossible to make hard enamel pins for logos or designs that are complex and have a lot of detail. This is why you’ll see most metal badges having a simple design compared to printed badges or soft enamel badges. If you’d like a pin that you can wear for years to come, this is certainly the way to go.
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These pins are a lot cheaper and easier to make than the hard ones. The production process simply involves stamping the design onto the desired metal. Some manufacturers offer a wide variety of finishes including antiques.
Once the design is stamped, it is finished with the recommended colors and enamel before being hand polished. While this option costs less to produce and can be used for more complex designs, finishes aren’t as smooth and high-quality as hard enamel badges.

Why Are They Popular Today?

There are many reasons why these badges are so popular today. There’s almost no limit to the type of designs one can make and they can be made for probably less than what most people think. In simple terms, they are versatile and affordable.
Also, you may have noticed that they are accepted in business and formal settings where not much creativity is permitted in terms of fashion and dress styles. With these pins, you can express some of your creativity or personal interests on your shiny navy-blue jacket. Change things up a little with badges that reveal a charity you support, your favorite sports team, or anything you find cool that won’t be inappropriate in a business setting.

There’s also the fact that these pins are one “piece of jewelry” that for the most part is unisex. Regardless of your sex or race, you can find hundreds or thousands of pins that appeal to you.
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Custom-Made Badges

If you’re looking to have a bespoke badge, you should know that the process is usually fairly straightforward. Once you’ve found a manufacturer that you’re ready to work with, half the work is pretty much done. The next step is discussing your design.
If you already have a design and are just looking to get it minted, the manufacturer will let you know if it would be a hard or soft enamel badge. As we mentioned earlier, the former doesn’t support overly complex designs with too much detail while the latter does. This is one of the things that you might want to put in mind when making your design.
Once that is settled along with the cost of production and the desired quantity, the manufacturer gets to work. Typically, hard enamel pins take longer since they require a mold. As for finding a reliable manufacturer, a little digging online should produce good results. Ensure you read reviews and ask to see previous jobs done before committing to anyone. Click here to learn more about how to find an enamel pin manufacturer.

Final Thoughts

Companies and often businesses nowadays leverage these pins as a marketing strategy to get their brand in front of more people. The idea behind it is simple. Customers that love the brand won’t mind wearing its badge to tell others that they are pleased with the brand’s products or services. With a little bit of creativity, enamel badges can be used greatly to one’s advantage.

Tuesday, February 1, 2022

Valentine's Day Gift Guide

Wow the year is flying by. It has already been a month and it's already time to get ready for Valentine's Day. I have a bunch of great gift suggestions that I am super excited to share with you all. 

For Her


Isabella Handbag

A good handbag is a staple for every woman. This stunning Italian leather Isabella bag from Domini Leather is a gift that is both practical and luxurious. It is sure to wow her and bring her joy for years to come. This gorgeous bag comes in five beautiful colors. Choosing just one was so hard, but I went with the show-stopping red version, so fitting for Valentine's Day.

Groovy Girl Gifts

This whole site is full fabulous gifts, almost all of which can be personalized. I love personalized gifts because it shows that you chose this just for them. It shows intent and thought and turns a good gift into an unforgettable one. I chose the Personalized Wine Decanter Set (for some lovely friends of mine getting married just before Valentine's Day) and it is absolutely gorgeous! 


Stem Savvy Brew

Stem Savvy Brew has a wide selection of fabulous coffee and STEM focused products. The Self-Empowerment for women to do anything, and the coffee and to fuel them while they do. Not only are the products raising awareness for women in STEM, but 10% of the profits go to after-school hands-on STEM programs.

Not only is it a great cause, but the products are super fun, like the Brilliant, Beautiful, Badass Steel Tumbler and the Fearless Candle.


Jewelry is always a great choice for Valentine's Day. What better way to celebrate your love than with a gorgeous 2 Hearts couple's name necklace. This stunning heart-shaped pendant comes personalized with two names and two birthstone. It also comes in a choice of three finishes: Sterling silver, 18k gold plating, or 18k rose gold plating. So you can wear your heart on your sleeve, and she can wear it on her neck.

2 Hearts Necklace With Birthstones For Couples-4

Walton Wood Farms

Sometimes she needs some "me time". It's so easy to care for everyone else that you forget self-care, but it's so important, and the greatest gift you can give yourself (or someone else.) It goes even better with a fabulous gift box of spa quality goodies, though. Walton Wood Farms has the solution, with their fantastic Self Care Gift Sets.

The Week From Hell Set includes Hand Rescue (4oz and 2oz travel size), Nourishing Body Oil, Shea Butter Sugar Scrub, and 100% natural lip balm all in a luscious Grapefruit and Brown Sugar scent.

The Good JuJu Set has the best of both words blending personal care with "treat yourself". Includes Body Oil, Hand Rescue Cream, Bath Bombs and lip Balm, all in a refreshing Satsuma Orange scent, plus Chocolate Covered JuJubes for an indulgent treat.

For Him


Groovy Guy Gifts 

I chose the amazing Stud Box for hubby. It is so striking. Everything is well made and high quality and the personalization just makes it so special. Even the box is a personalized keepsake. The gifts are practical and manly, but still refined. I love this set. Groovy Guy Gifts has so many other wonderful gifts and gift sets too. 
Stud Box


Give him a pair of SilkCut Lounge Shorts from Tani for a gift that is both practical and indulgent. Made from natural materials, your best lounge pants are biodegradable Whether you wear them around the house or as pajamas.

Walton Wood Farms

Men like self care too! Walton Wood Farms has tons of great stuff for men as well. The Canadian Solid Cologne will make a great gift and is the perfect accessory to a romantic Valentine's evening. The 2.5oz tin is carry-in safe which is excellent because you will never want to travel without it.

For Anyone



Thriae is a small business that offers truly remarkable scarves, shawls, towels, throws, and blankets made from 100% hand-loomed Turkish cotton. There is something so special about a hand made gift. From the extra love and care that goes into it to the fact that any small variance essentially makes the piece one of a kind, it's an importance that can't be replicated with anything mass produced.

I got the Pergamum Blanket (Storm with Natural Stripe) and it is absolutely stunning. It is just the right size and thickness. Perfect for cozy snuggles on the couch. I am in love.

Janie's Cakes 

I love food gifts, especially sweets, and I have tried almost every kind you can imagine. That is why it is such a high honor when I say that Janie's Cakes are the best cakes I've ever had. My favorite so far is the Italian Jane, but this time, I got the More Amour Jane. It's like death by chocolate in the best possible way. Chocolate pound cake, filled with a chocolate sauce, and topped with chocolate shavings.

Janie's Cakes are made with all-natural farm-fresh eggs, real butter, and real cane sugar, with no preservatives and no fillers.


Nudge Goods

Natural personal care products from Nudge Goods make a wonderful practical gift or the perfect way to get ready for date night.  The Oral Care Box has everything you need to keep your smile bright and healthy and your breath kiss ready.

Cookies & Dreams

Who doesn't love sweets? They are one of my favorite gifts to give and receive. I especially love when the company is as inspiring as Cookies & Dreams. Through many hardships and setbacks, they persisted and are thriving. In addition to several strorefront shops (with more on the way), they ship their scrumptious cookies nationwide to spread joy (and deliciousness) far and wide.

I had the pleasure of trying several of their amazing Valentine's Day gifts: The Berry Best Heart Shaped Cookie Cake, Fan Favorites Gift Box, and S'mores Sammies Kit. Spoiler alert - they are all to die for!